Guides

Updated August 31, 2026 · by Sardorbek Rakhimov

Practical walkthroughs of the work around every App Store release: submission checks, metadata, TestFlight, localization, and pricing. Apple-specific rules link to primary sources where available, and each guide is useful on its own — with or without ShipZen. The editorial policy explains how sources, dates, and corrections are handled.

App Store Rejection Checklist: 12 Checks Before You Submit
The metadata, build, and account checks to complete before sending a submission to App Review.
What Is an App Store Connect Desktop Client? (And What It Can't Do)
What a native client replaces in the daily publishing workflow, how it stays secure, and what stays web-only.
App Store Connect API Keys: Roles and .p8 Security
Team vs individual keys, least-privilege role choice for CI and desktop clients, and the one-time .p8 rules.
Apple Developer Account Setup: D-U-N-S to Banking
Individual vs organization, D-U-N-S timing, the Paid Apps Agreement trap, and tax and banking in dependency order.
App Store Keyword Field: Counting Rules That Matter
Apple's documented search-text rules, what wastes characters, and how to audit locale-specific keyword fields.
TestFlight Internal vs External Testers: Limits, Review
100 internal vs 10,000 external testers, Beta App Review timing, public links, and the 90-day build expiry.
App Store Connect Localization: Fields and Fallbacks
How storefront, device language, and primary-language settings affect localized App Store metadata.
How to Bulk-Edit App Store Metadata Across Locales
The ASC web UI, fastlane deliver, API scripts, and native clients compared, with safety rules for any bulk edit.
App Store Pricing by Country: A Worked PPP Example
Why Apple's equalized prices ignore affordability, and a reproducible purchasing-power example on World Bank data.

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