Guides

By the Shipzen team · updated as Apple's rules change

Practical walkthroughs of the work around every App Store release: submission checks, metadata, TestFlight, localization, and pricing. Every Apple-specific claim links to the primary source, and each guide is useful on its own — with or without Shipzen.

App Store Rejection Checklist: 12 Checks Before You Submit
The metadata, build, and account checks that catch preventable rejections before App Review does.
What Is an App Store Connect Desktop Client? (And What It Can't Do)
What a native client replaces in the daily publishing workflow, how it stays secure, and what stays web-only.
App Store Connect API Keys: Roles and .p8 Security
Team vs individual keys, least-privilege role choice for CI and desktop clients, and the one-time .p8 rules.
Apple Developer Account Setup: D-U-N-S to Banking
Individual vs organization, D-U-N-S timing, the Paid Apps Agreement trap, and tax and banking in dependency order.
App Store Keyword Field: Counting Rules That Matter
Apple's comma and spacing rules, what silently wastes characters, and the per-locale keyword multiplier.
TestFlight Internal vs External Testers: Limits, Review
100 internal vs 10,000 external testers, Beta App Review timing, public links, and the 90-day build expiry.
App Store Connect Localization: Fields and Fallbacks
The primary-language fallback cascade, which fields are localizable, and the add-language copy trap.
How to Bulk-Edit App Store Metadata Across Locales
The ASC web UI, fastlane deliver, API scripts, and native clients compared, with safety rules for any bulk edit.
App Store Pricing by Country: A Worked PPP Example
Why Apple's equalized prices ignore affordability, and a reproducible purchasing-power example on World Bank data.

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